Positioning: The Battle for Your Mind by Jack Trout and Al Ries Read the book to learn more about how to become a “Purple Cow.” 3. He uses examples of radically successful businesses like Starbucks, Apple, and Krispy Kreme and explores how their decision to embrace innovation brought them out of the marketing mainstream. The author emphasizes how uniqueness needs to be part of every facet of a brand’s identity. Outside-the-box thinking and execution separate leading companies from all the rest, argues Seth Godin. It’s an essential book for anyone wanting to dip their feet in the marketing waters! 2. In this updated edition, you’ll not only learn about traditional advertising techniques, but also modern tactics like search engine optimization, guerilla marketing, and behavioral marketing. This marketing book teaches you the basics of how to find, reach, and engage with new customers. Marketing For Dummies by Jeanette McMurtry
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